Case Study

ROPE Process Method

Led by Dr. Samuel Dyer, COM 439:Techniques and Cases in Public Relations Communications at Missouri State University was a course where students deconstructed communication campaigns using the ROPE process method (Research, Objectives, Programming, and Evaluation).

Working with four other students, each was assigned a phase of the ROPE method. 

• Research involves identifying and learning about the client, the problem or potential problem to be solved, and the audience or public. 

• Objectives involve the setting of the objectives for a program. The objects can be the influence the client exerts on the audience, such as informing them or modifying their attitudes or behaviors. 

• The third phase consists of designing the program to accomplish the objectives. It involves the central theme, messages, and various forms of communication aimed at reaching the audiences. 

• Evaluation examines the practitioner's degree of success in achieving them. 

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