Melissa Hurtado

Sparta, Missouri 65753
4173930536 | melissashurtado@gmail.com

Work Experience

H.E. Williams Inc., Carthage, MO                                                                     January 2025 – May 2025

Marketing Communication Specialist

  • Post and update content on the company's Web site and social media outlets.

  • Updated product specification sheets with updated text, illustrations, or technical data into CMS. 

  • Contributed to new product launches by developing an email campaign and social media content, including creating promotional video assets and campaign copy. 

  • Designed and produced a range of employee collateral, including professional nametags and business cards, ensuring consistent brand identity across all internal communications


Nothum Food Processing System, Springfield, MO                                   June 2023 – December 2024

Social Media & Marketing Intern

· Developed and executed content strategies and content calendars.

· Crafted compelling social media content of social, such as images, videos, and graphics to drive brand awareness/engagement/reach.

· Analyzed and generated social media and email marketing campaign data to identify trends and optimize future campaigns.

· Prepare or edit organizational publications, such as newsletters or technical reports, for external audiences.


Missouri Department of Transportation, Jefferson City, Missouri                        May 2022 – July 2022

Communications Intern

· Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important issues.

· Prepare conference or event materials such as flyers or invitations.

· Confer with customers by telephone or in person to provide information about projects or obtain details of complaints.

· Write press releases or other media communications to promote clients.


Missouri State University: Student Activities Council, Springfield, MO        January 2022 – May 2022

Staff Publicist

· Coordinate with the other committees to disseminate advertising.

· Evaluate promotional programs for compatibility with public relations efforts.

· Update and maintain content posted on social media.

· Plan and prepare promotional materials to increase sales of products or services.


Walmart, Aurora, MO                                                                                             May 2021 – January 2025

Cap 2 Stocker

· Pack and unpack items to be stocked on shelves in stockrooms, warehouses, or storage yards.

· Examine and inspect stock items for wear or defects, reporting any damage to supervisors.

· Store items in an orderly and accessible manner in warehouses, tool rooms, supply rooms, or other areas.

· Mark stock items, using identification tags, stamps, electric marking tools, or other labeling equipment.


Crowder College, Neosho, MO                                                                    August 2020 – December 2020

Reporters and Correspondents

· Research a story's background information to provide complete and accurate information.

· Write columns, editorials, commentaries, or reviews that interpret events or offer opinions.

· Establish and maintain relationships with individuals who are credible sources of information.

· Arrange interviews with people who can provide information about a story. 

Education

Missouri State University, Springfield, MO                                                     August 2021 – May 2024

Bachelor's, Public Relations

Crowder College, Neosho, MO                                                                      August 2018 – December 2020

Associate, General Studies

Skills

· Journalism

  1.  Research Information Gathering

  2.  Interviewing

  3. Videography (Premier Pro)

  4. Audio Recording (Premier Pro)

· Digital Writing

  1. Social media copywriting

  2. Technical writing

  3. AP Writing

  4. Blog Writing

· Email Marketing

  1. MailChimp

  2. HubSpot

· Graphic Design

  1. Canva

  2. Adobe Illustrator

  3. Adobe Indesign

  4. Adobe Photoshop

  5. Adobe Express

· Social Media Management (Buffer) + HubSpot

  1. LinkedIn

  2. Facebook

  3. Instagram

  4. X (Twitter)

· Bilingual (Spanish/English)